Facebook: A Smart Marketing Tool

The age of Facebook has come. Almost everyone is on it. Some even have multiple accounts. People log on to their account for just about anything. They use it to air their opinions, to let their friends know what they are doing, where they are or even just to share a video or a photo. This makes it an ideal venue for marketing your products or services.

Why is it a great marketing tool?

It is free. You don't have to pay a dime to start using it. This alone is reason enough to give it a go. More and more people are logging on to the media portal every day. In fact, many spend more time on the site than on television. If you have noticed, even the television programs are campaigning to join their fanpage.

It is interactive. You can post something on Facebook, tag a few people you know and they might just share the information you have provided. In minutes, a few more people will know about your post. But why do that if you can create a page entirely dedicated to your company? Creating a Facebook fanpage will achieve that.

Users used to think that a fan page is merely for celebrities and other personalities. But that is a thing of the past. Many companies have created official pages to attract more customers and retain loyalty. They also use this to reach as many possible consumers they can.

Creating fanpages:

Creating a fanpage is simple. All you need is to click on the Create A Page button on your Facebook account and you will be guided with what to do. You will need to fill out all the needed information including location and contact information. A little history of your business or company is also a plus. After providing all the needed information, you can start customizing the page. Start by adding a profile picture. Uploading photos of what you offer, and providing more details about your company (history, special offers, awards and the like) will also help bring more traffic to the page.

Facebook is a great marketing tool because most of your market is already using it. All you need is to direct them to a well designed fanpage of your company. Start building your brand and tap into its indefinite number of possible consumers. You can design the page yourself or ask professionals to do it for you. Organizations like DZPP provide effective images for several Facebook timeline pages.

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How to Link to Your Pinterest Pins and Drive Traffic to Your Site

Pinterest, the latest social networking craze to take the world by storm, can be a useful tool to drive traffic to your website. You can add pins to your boards that link to your site. There are also some simple steps you can take to increase pins and links to your blog or website.

#1 Simple Pinning with the Bookmarklet Tool

If you've installed the Bookmarklet tool onto your browser then simply visit your blog or website and click the button to "Pin This." It automatically includes the link with the image you've pinned so that if anyone clicks on the image/pin in Pinterest they'll be taken to your website.

#2 Add a "Pin This" Button to Your Website or Blog

There are a few ways you can add a "Pin This" button to your site. You can use the code provided in the "About" menu under "Help." Choose "Goodies" (pinterest.com/about/goodies/) and you'll see a few options to add buttons to your site. If you have a WordPress blog there are also a few handy plug-ins that do the trick. Once the button is on your site, then you simply visit the page you want to pin and "Pin it" to your board.

#3 Use the Add+ Feature

You can also use the Add+ button located at the top right of your Pinterest page. Click it and you'll get a drop down menu with a few choices. Enter your URL, click "Find Images" and choose from the selection of images shown. You'll notice one image is displayed with the words "Prev" and "Next" underneath. Click "Next" to scroll through your images until you find the one you want to pin.

#4 Write a Clear Pin Description

If you would prefer you can simply type the link you want people to visit in the description area of your Pin. The thing to remember here is that when people repin your image, they can and will change the text in the description area to match their own needs and purposes. The link and description will remain intact only on your boards. Depending on your goals this may be your preference.

#5 Make Your Site Pinterest Friendly

Ideally, you won't be adding Pins from your own site too often. Instead, others will be motivated to pin images from your site onto their boards. It's a more organic - and let's face it, less pushy - way to get links to your site. The more Pinterest-friendly your site, the better. That means making it visually interesting and adding "Pin This" buttons to your site.

You can build your Pinterest followers by becoming active on the site. Comment, "like" other pins, create boards and repin - embrace the site. Additionally, spend time integrating your activities on Facebook and/or Twitter to build a larger following.

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